Ahh... don't you love that sense of accomplishment when you finally get something done that's been on your to-do list for what seems like forever? The kids blessed me with a longer than usual nap yesterday, giving me some much needed quiet time to really chip away at my goals for this year.
What really made a difference in setting these goals, is that I was more specific in what I wanted to achieve. Until recently, my goals seemed to always be based on just a general number of client sessions per month, not taking into consideration whether they were 30, 45, 60, 75, or 90 minute sessions, or whether it wasn't even massage, but a bodywrap or other spa treatment instead. I suppose my 2010 goals didn't get quite as specific as they could be, now that I'm thinking deeper into it, but I've at least based my goals on the financial step I'd like to reach.
I'm still a bit on the fence about sharing exact numbers, maybe not due to my own feelings towards them, but more in regards to other people's feelings about income. I've never really understood why people are so secretive about money. I'll keep much of this information on a general, percentage standpoint, though I'm sure it wouldn't be too hard to punch a few numbers into a calculator and come up with the exact. If you are really interested in knowing, just ask.
To begin, I had 206 total sessions in 2009, which is equal to 58% of 2010's goal of 351 sessions, based on the most commonly booked 60 minute sessions.
My total income in 2009 is equal to 67% of my goal for 2010, and 2009's total take home is equal to 66.6% of 2010's goal. I like that those numbers are pretty close, and am not too daunted by my goal of a 33% increase...so far! However, I'm also looking to reduce my total business expenses. 2009 is 117% of my goal/budget for 2010.
If I reach my monthly income goals, 31.3% goes towards business expenses, things like my massage room lease, student loans, stamps, ink, printing, continuing education, license renewals, linens, laundry, products, etc; 23% for taxes, maybe that will take the edge of my annual surprise!; leaving 45.6% for personal profits, ie. paying household bills and keeping tummies happy.
So to reach these monetary goals, I need to have 29 non-discounted 60 minute massage sessions per month, which would keep my schedule at 78% capacity throughout the year. I believe I worked in a few vacation days when figuring those numbers. If my schedule only books up to 70% capacity, I would need to increase my 60 minute massage rate by $6.86 to continue to meet my goals.
How will I keep my schedule at 78% capacity to avoid raising my rates, you ask? I've got a list of things to do and, as I found when beginning this post, a few more things to add on also. I don't want to list it all out here... so let's see if, as a client, you notice my efforts!
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