As 2010 approached, I instinctively knew it was going to be a good year, and overall, it didn't disappoint.
The hiccup my business ran into in March turned out to be a blessing in disguise combined with another change--getting my massage room to myself and no longer sharing it with another LMT. This change allowed me to redesign my treatment room, with the express needs of MY clients and myself in mind, not also those of the other therapist and trying to blend our styles and needs together. It also allowed me to increase my availability for appointments, moving from 3 days a week up to 5.
The increased work time worked well for my income--I made 50% more in 2010 than I did in 2009, however, my bottom line didn't enjoy such a dramatic increase. Due in part to the redesign of my treatment room, as well as several continuing education courses, including planning for an upcoming out-of-state workshop, and a few new perks for my clients: new sheets, the full-back weighted heating pad that's getting lots of praise, and sample-size containers to allow clients to bring the spa experience home with them, my business expenses absorbed more than 50% of my total income for the year, a revelation that, while necessary at the time, I hope won't repeat itself for 2011.
In 2011, I have new goals. I will be going to a weekend workshop in Boca Raton in February to become a Certified Injury Prevention Instructor, so I will be able to teach other manual therapists ways to keep their bodies healthy, and prevent, recognize, and learn effective ways to treat injuries incurred due to the nature of their careers, and add value and longevity to their careers. I am very excited for this new venture. At this time, I don't expect it to interfere with my hands-on time with clients, but see it as another source of revenue, and likely will be implemented on the weekends. I've also decided to hold myself to a budget for my monthly business expenses, forcing myself to analyze the urgency of each potential purchase.
In remembrance of my past life as an employee in a corporation, I don't want to sound as if my bottom line is what it's ALL about, but I would like to see the scale tip more in my favor than it did last year. My income, while not the breadwinner in my household, provides a very necessary contribution to my family's livelihood. My husband and I are beginning to very seriously consider buying a house, a goal of ours that I wasn't expecting to reach for another couple of years, and one that, if obtained soon, will require much more diligence of budgets, and watching my expenses is the biggest area I can work on to increase my bottom line.
All that said, the good news is that you, my client, shouldn't notice much, if any, effect from these goals. I believe I set myself up pretty well in 2010 that I don't expect you or myself to feel the pull. As always, please don't hesitate to tell me your concerns. Without you all, I wouldn't be here anyway, and it will always be my goal to assure your happiness in having me as your massage therapist, this year and for many years to come.
