Relaxation massage is best described as massages that are:
- gentle on the body (both yours and mine),
- usually not exceeding medium pressure,
- that do not require special focused attention or extra time working on known aches, pains, tensions, etc, and
- can have the full body treated within one hour. There are some exceptions to this, depending on the size or build of a person's body, but for the most part, without giving extra time to "troubled" areas, a full body relaxation massage can be done in 60 minutes, and may certainly go on longer if the client chooses to have even more down time.
Therapeutic massage is best described as any session that specifically and skillfully addresses any of these 11 points:
- Aches, pains, spasms, tensions, or sore spots and/or use of pain scale assessments for session-to-session progress evaluation;
- Working primarily on a specific area of the body, though this will likely include surrounding areas that may be affected by or contributing to the "problem;"
- Use of very firm/deep pressure whether throughout the majority of the session or on specific points of the body that require time to allow them to release;
- Coaching before, during and/or after your massage for:(a) stress management techniques,(b) referrals to other healthcare modalities (chiropractic, physical therapy, yoga, etc),(c) stretching,(d) strengthening, and/or(e) other suggestions to modify the way you use your body throughout your life;
- Monitoring frequency/severity of your ailments, such as:(f) headaches/migraines,(g) numbness/tingling,(h) pain medications.These sessions may be limited to certain areas of the body for focused work done on a time/financial budget or may be worked in a full body massage within a longer session, and may be done with any range of light-firm pressure. The cost of your session will be $5 more than relaxation massage rates if 1-5 of the above points have been provided, and will be $10 more if 5-11 of the above points have been provided.
What happens if...
--If you expected one type of session and it turns into the other, the pricing will be based on what is actually provided to you.
--If, during our intake conversation, we decide you'll be having a relaxation massage, but then as you're on the table, I find things that could use more time spent working on, I will check in with you to see if you want to convert your session to therapeutic and address those areas more thoroughly, or if you want to continue on with a relaxation massage and not spend any extra time on those areas. If you decide to convert to therapeutic massage, your session will be an additional $5-10.
--If, conversely, we expect your massage to be a therapeutic massage, but there isn't any coaching involved and your body doesn't have much going on to "work with" in terms of tight muscles, I will have the pleasure of telling you your massage that day would be $5-10 less than we expected!
--If you are somewhat concerned about the financial implication of the new rates, remember that I have always considered gratuities as "never expected, always appreciated." If the new rates mean you aren't able to be as generous with gratuities as you have in the past, it's okay to leave less or none at all. While tips have made up 9% of my income so far this year, the bottom line is, I'd rather see you and not have a tip than have you stop coming altogether because you don't have money for a tip. Additionally, you can "like" my Facebook page and keep your eye out for when I post same-day appointments I'm looking to book at a $15 discount.
--If you are really concerned about the financial implication of the new rates, I encourage you to take advantage of my upcoming Black Friday special offers and/or purchase a package of 5, 10, or 15 massages before the end of the year that can be used up to a year from date of purchase. That's a great way to lock in my current rates, and the packages are even offered at 5%, 10%, and 15% discounts.
Raising my rates means I can continue to offer a Client Loyalty Program. A couple months ago, I was beginning to feel really sore about the Client Loyalty Program, because I really make it easy for clients to save money and was worried about MY bottom line. I almost felt like I needed to wipe out the Client Loyalty Program altogether.
Right around that time, I had 3 clients come in within a short time span--one had just referred a new client to me and I had sent him a referral reward, another was in a delicate emotional state that I gave coping suggestions to, and another was using her benefits through her HealthNet insurance to receive massage with only a $25 copay. The man with the referral reward didn't even bring in his coupon, but paid my full rate plus a $15 tip. The one who received coping strategies then tipped me $25. The woman using her HealthNet benefits also tipped me $30.
Not only did the generosity of all three touch my heart beyond words, it helped me understand that I AM worth it and that both my Client Loyalty Program and my rates needed to evolve with my business, skills, and experience (the Client Loyalty Program hadn't been changed since I first put it in place at least 3yrs ago, and I have never raised my rates in my 6yrs as a licensed massage therapist). So I chose to modify it a little, and to also raise my rates. In doing so, I can continue to extend my thanks to you in all the many ways still in place for your continued patronage and trusting me enough to refer your friends and loved ones to me. The clients I have already mentioned these changes to over the past few weeks have been very supportive, and I appreciate all the feedback that has been shared with me as you've helped me reach this decision.
